Foundation · Business Strategy and Positioning
Know exactly who you serve and why they choose you.
We turn a blurry offer into a clear position your market can repeat.
Who it's for
- Founders starting out or rebuilding
- Established businesses whose growth has levelled off
- Leadership teams entering a new market
What you get
- 01Business audit and gap analysis
- 02Business model design
- 03Market research
- 04Positioning and messaging
- 05Offers and pricing
- 06Go-to-market plan
Some work we deliver ourselves. Some we deliver with trusted partners. We tell you which, up front.
The 90-day sprint
How it runs in 90 days.
The same four steps as every engagement. You always know what is happening and who owns it.
- Days 1–15
Diagnose
Audit the business, the market and the competition. Name the leaks.
- Days 16–30
Plan
Agree your position, your offers and your pricing. Owners and dates on everything.
- Days 31–60
Execute
Put the new position to work: sales conversations, pitch, website and launch.
- Days 61–90
Optimise
Review what the market repeated back, tighten, and plan the next stage.
Related work
ContIQ
Growth foundations for an AI platform for creators.
Talk about your foundation.
Book a free consultation. We'll look at where you are and what a focused 90 days could change.